What is SEO
Search engine optimization (SEO) is a
set of rules and techniques aimed at improving the SERP rank of the web pages
of a website. SEO is a part of Internet Marketing. About 60% of the searches
done in the search engine are unique. And now-a-days the usage of search
engines has increased a lot. So we optimize our web pages in the search engine.
1. Keyword Research & competition
Analysis
2. On-Page Factors
3. Off-Page Factors
This is the first step in SEO. In Keyword Research we choose the best keywords
for our web pages. This is the most important part of SEO. We will choose the
keywords which has good traffic volume. And we make sure that the keyword is
related to our webpage. our website is related to online
movies.Then our keywords will be like this:
Online movies, free
online movies, top
online movies, watch
online movies
So, we choose the related keywords for our web pages. In Keyword Research we
will decide the targeted keywords for our webpage. The complete keyword
Research has been clearly explained in this SEO Tutorial.We use different tools
for searching the keywords. Generally we prefer the free and best tools. In my
opinion the free and best of all tools are:
1. Google adwords keyword suggestion tool.
2. Word tracker keyword tool.
After choosing the keywords we prepare the competition analysis for the
keywords. That means we search with the targeted keyword in the search engine
and take the top 10 SERP listings. And prepare the analysis of each site of the
top 10 list of the targeted keywords.The competition analysis includes the no
of Backlinks, Domain
age, SERP
rank, page
ranketc.We will gather the information of
every webpage which are listed in top 10 SERP lists. To gather these above
details we use different types of tools like SEO QUAKE, SEO4FIREFOX etc. Competition
analysis tells us about the competition for the targeted keyword in the search
engine. So by observing the competition analysis we can analyze many things
likeHow much time will it take to optimize our webpage in the top 10 results?
And many more details.For more detailed information about how to prepare the
competition analysis see our further seo tutorial.
Google search engine is now following these on-page factors strictly. Besides
this Backlinks are needed for the better SERP rank.After choosing the best
keywords we will make sure that the targeted keywords are well optimized in the
webpage.The list of all On-Page Factors:
Keyword should
·
present in the title tag
·
be written in meta keyword and meta
description
·
be available in the file name or web
page name.
·
be available in the content of the web
page.
·
be written in h1 tag at least once.
·
Keyword density of the targeted keyword
should be around 2%
to 7% for better results.
To learn the On-page optimization completely, go to OnPage part on this SEO
Tutorial.
This is the final part in the SEO Tutorial. After completing all the above
factors we will start doing the off-page Optimization.This is a time taking
process. We had clearly mentioned all the Off-Page factors in this SEO
Tutorial.
It includes:-
1.
Blog submissions
2.
Classified submissions
3.
Press releases
4.
Social bookmarking
5.
Article submissions
6.
Forum postings
7.
Link building
8.
Video submissions
9.
Directory submissions
10. Local business center submissions
SEO stands for Search Engine Optimization.
It is a process of optimizing the web pages in the search engine. It is a
collected of rules and techniques in driving more traffic from the search
engines. In this SEO tutorial
we will go through different types of optimizing
techniques like ONPage Optimization and OFFPage Optimization.SEO is a part of
Internet Marketing. It is categorized into several types. Like SEO(Search Engine Optimization), SEM(Search Engine Marketing), SMM(Social Media
Marketing), Affliate Marketing, etc..Of all the above SEO is the cost effective
method of increasing the popularity of the webpage. This is the process of
optimizing the web pages search engine friendly. That means when we search the
query in the search engine We make our web page to be listed in the top of the all
the search results. We optimize it for the selected keywords. So that whenever
a selected query search or keyword search is done our web page should be listed
in the top 10 results. SEO is the legal process of optimizing the web page.
This is done using OnPage and OffPage Optimization techniques. In other way we
can say that we follow the Google search engine rules to optimize it in the
google search engine.
Google is the top search engine. If we are able to optimize it in the google
then our webpage will automatically optimized in all other search engine.
Google follows the strict rules in showing the SERP results(query search
results).Since the Google is the top Search Engine we concentrate on optimizing
in the google search engine.
How Search Engine Works:
Simply we can say Search Engines stores(indexing) all the webpages in its
database. And it displays the webpages links in the search engine results page(SERP)
when a related query search is done. After creating the
website we submit it to the Search Engines like Google, Yahoo, MSN, etc. The
URL's are stored in URL Server and it send the URL list to the Crawler(Google
bot, Spider Viewer). Crawler crawls(downloads) the webpages. The downloaded
pages are send to the repository and then to the indexer. The Indexer
calculates the Page Rank and stores them in an order based on keyword and page
rank. When we search for the particular query(keyword) the search engine
retrieves the webpages which are related to the query search that has done by
the user and displays them in the search engine results page based on the order
of the page rank.
The search engines follows different
algorithms for crawling, indexing, processing, page rank calculation and
retrieving.Search engines can understand only text which is written in the web
page. It cannot understand the Images, Flash, Animations, Frames, Javascript
content etc.The search engine revisits the webpages for every 15days by
default. If frequently the website is updated then it will visit our webpage
frequently.
For example: Search Engine crawls the News Portals
frequently for every few hours because they are frequently updated for every 1
or 2 hours.
SERP stands for Search Engine Results Page
The list of web pages displayed by the search engine in a response to a query
search in the search bar of a search engine. When a query(keyword) search is
done. The search Engine displays the results which are matching with the
keyword in the Page. It contains Paid Results and Organic Results. See the sample page, it will show how the search
engine results page looks with both paid results and organic results.
We do SEO to optimize the webpage in organic results. Organic results are also
called asNatural
Search Results. And Paid Results is part of
SEM(Search Engine Marketing). To List our webpage in the sponsored list we have
to pay some amount to the google adwords to show them in the paid results
listing in the Search Engine Results Page. Paid Results are always shown in the
top of the page and in the right side of the Search Engine Results Page. The
next follows the Organic Results. Paid results will be shown on basis of
keywords and similarly Seo is done on every page of the website on the basis of
those targetted keywords. Seo will last forever where as paid results will be
displayed for some time till the money stays in Adwords Account. Paid results
costs more whereas Seo does not cost anything And It is optimized for a long
time.
The Organic results are displayed depending
on the Page Rank and relativity of the Keyword. Google follows strict
algorithms to filter the web pages in order to show the best results to the
user.Search Engine Results Page includes Organic Results, Sponsored Results,
Images, videos, Maps etc.
Factors Considered in Optimizing the
pages in Organic Results:
·
Page
Rank
·
Keyword
Density
·
Keyword
Proximity
·
Keyword
Prominence
·
No:of
Indexed Pages in Google search engine
·
Age
of the Domain Name
·
No:
of Backlinks etc...
By Optimizing all the above factors will surely optimize our web pages in the
search engines. These factors doesnot needed to show the result in the paid
results. But in SEO these are all very important factors which needs to be
considered at the time of writing the content for the web pages.Choosing the
right keyword helps in optimizing the webpages in the Organic Results. New
researches had revealed that about 80 percent of the users doesnot go beyond
from the top 10 results from the google search engine. By considering this
point we should take the analysis of top 10 sites of that keyword from the
organic results in the search engine. Make sure that you good at these results.
SEO
localization
SEO localization is optimizing the web
pages based on the geographical location.That means we can optimize our web
pages globally or to a specific country. Global optimization of the web pages
will take little longer time when compared with local optimization.Generally
small business owners who sell their products and services in their country or
state want to optimize their website in their country itself. In such cases seo
localization is helpful.There are many ways we can apply seo localization to
our website.
1. The first way is guiding the Google to optimize the
pages in particular geographical location through Google
Webmaster Tools.
You will find this option in the Webmaster Tools » Site
Configuration » Settings
Through we can apply the seo localization to our website.
2. The other way is: Sometimes the users search by
adding the country name or city name to the keyword. Generally the people
search with those keywords for the services offered in their location and
cities. So by adding the city and country names along with the keywords helps
in driving more traffic. Generally these type of keywords have less competition
when compared with the other short tail keywords. The
city name of country name should be added along with the keyword. That means
the targeted keyword is included with the city or country name. Before
using these type of keywords, search once in Google adwords tool whether the
keyword along with the city name or country has good search volume or not. Then
select that keyword with city or country name to optimize it for your web
pages. This technique is followed by most of the local
business owners to sell their products or services through search engines.
3.
The third way of optimizing locally can
be done at the time of registering the domain name. That is if you register a
domain name with country level TLD. Then the website will be optimized locally
in the country level search engine. For more information regarding domain names
and TLD's.
SEO
Article Submission
Articles are a very common way of
getting the traffic. Good articles are required to drive good traffic. A very
Good knowledge is required to write a good article. Or we can hire a article
writer to write a good article for us.Many of the Internet users like to read
the updated articles from the article sites to increase the knowledge or to
learn the new things from the web. Articles are the major source of sharing the
knowledge after the forums.
Does really articles increase the
traffic and PageRank ? The answer is yes. Articles Submission really helps us
getting the traffic including the Pagerank. When the users read the article
they like to visit the author's webpage for any more information related to the
article. So in this way we can increase the traffic. And while writing the
article we create links in the page which guide them to visit our website. If
the link in the article is Dofollow surely we will get the backlink. So in SEO
Article submission drives traffic and the Link Juice which helps in better
pagerank.
Guidelines
to do Article Submission in SEO
Create a good article which could
attract the users or hire a good article writer to write a good article for
you.Don't forget to include your Home Page Link at the bottom of your article.Don't
include more than 3 links in your article otherwise the article site would not
accept your article to get published.Write a good Title for the article which
helps in attracting the users.Almost all the article sites keep your article
under review for atleast 3 days to 15 days so be patient and don't start
resubmitting your articleArticle sites ask for registration before submitting
your article.
Make sure that your articles are
submitted in all the Dofollow Article sites.Good author information and summary
is a positive feedback to your article.
